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A clear statement of what you do and for whom, a tap-to-call button, a short form and links to your main services and areas. It should load quickly on a phone with a weak signal.
Websites for businesses that serve more than one city 
5.0 Rating on Google
Miami-Dade County Web Design That Works Across 34 Cities and Two Languages
GetPhound is an online marketing company for businesses in Miami-Dade County, and the website is where search, Maps and ads all land. We design sites for owners who serve customers in several of the county's 34 municipalities and its large unincorporated areas, in English and Spanish, mostly from a phone.
5.0 Rating on GoogleWho will read the site
Who Opens Your Website: Residents Measured Against Florida and the Nation
Before choosing layouts, look at who in Miami Dade is likely to open the page. These Census figures describe residents, and a visitor adds one more audience.
| Measure | Miami-Dade County | Typical Florida county | Typical U.S. county |
|---|---|---|---|
| Spanish spoken at home | 66.5 percent | 6.9 percent | 2.9 percent |
| Foreign-born residents | 54 percent | 7.9 percent | 2.7 percent |
| Workers who work from home | 10.4 percent | 9.1 percent | 7 percent |
| Commutes of 30 minutes or more | 23.8 percent | 18.3 percent | 14.3 percent |
| Renter households | 48.1 percent | 24.8 percent | 26.1 percent |
| Median household income | $64,215 | $62,164 | $60,522 |
Census ACS 5-year estimates, 2018-2022. Typical means the median county.
The job of the site
One Website for the Whole County, Not One Page That Says "Serving Miami Dade"
A business that covers the county needs more than a homepage with a line about the service area. Google and customers both look for evidence that you work where they are. A person in Hialeah searching for a service wants to see Hialeah on the page, the roads they take to reach you and a phone number that works. A person in Key Biscayne wants to know whether you will cross the Rickenbacker Causeway. One website can answer both, if it is built with a page for each area and each service rather than a single catch-all page.
That is the design principle behind our web design work for Miami Dade businesses: the site is a set of focused pages that each match something people type, linked together so a visitor and a search engine can follow the trail. The SEO page explains the naming side, and this page covers how to build it.
Page types
Seven Kinds of Pages a Miami-Dade Business Site Usually Needs
Not every business needs all seven. Most start with home, three to five service pages and a handful of area pages, then add languages and proof as the budget allows.
Service pages
Each service you sell gets its own page with the problem, the process, what it costs in general terms and photographs where they help. A single page for everything ranks for nothing in particular.
Area pages
Kendall, Doral, Hialeah, Coral Gables, Homestead and the others each get a page with real details: nearby roads, building types, the names residents use. Not a clone of the same text with a new place name.
Language pages
A Spanish version of the pages with the most traffic, at its own address, linked to the English version. Hialeah is reported as about 94 percent Hispanic, so a Spanish page there is not a luxury.
Directions and contact
Address, map link, parking note, hours and every way to reach you, including text. Include which causeway, expressway or Metrorail stop is nearest if customers come to you.
Proof pages
Licenses, certifications, before-and-after photos and customer words, organized by service. These pages answer the question of whether you can be trusted before the customer calls.
Storm and emergency page
Hours during weather alerts, what you can and cannot do, how to reach you if the main number is down and a form that stays simple. Visitors in a rough week remember who made it easy.
Build order
How We Sequence a Website for a County This Size
Map the real service area
We list the cities, unincorporated areas and neighborhoods where you take jobs and rank them by how often customers come from there. The coverage map shows how areas group together.
Choose the names people type
Some customers say Kendall, some say West Kendall, some say Miami. We build page names and headings around those choices and check them against how searches actually appear.
Draft service and area pages
Each page gets original text written for that service or place, and the facts a visitor needs: roads, response windows, what is included.
Add the language layer
We start with Spanish versions of the pages for places and trades where it matters, then expand.
Test on a phone first
We check speed, tap targets, form fields and the call button on a phone before looking at a desktop view.
Connect tracking
Tracked numbers and form sources go in before launch, so the first week of traffic is already measured.
Roads and routes
How Customers Get to You, and What It Means for Directions Pages
A directions section that names the right road is more useful than a generic map, because roads are how people in this county describe distance.
| Route | How it affects a site |
|---|---|
| Interstate 95 and Interstate 75 | I-95 is the main north to south spine through Downtown and the east side. I-75 ends at its southern terminus in Miami Lakes at the Palmetto Expressway and runs through Hialeah toward the northwest. |
| Palmetto Expressway (SR 826) | A 29.9 mile bypass around the metro from US 1 at Pinecrest and Kendall to Sunny Isles Beach, with some stretches carrying more than 250,000 vehicles a day. It meets I-75, SR 924, SR 836 and the Golden Glades Interchange. |
| Florida's Turnpike and Homestead Extension | Runs along the western edge of Kendall and Doral and south to its terminus at US 1 in Florida City, the main west-side route to South Dade. |
| Dolphin Expressway (SR 836) | A toll expressway of about 14 miles from Tamiami (SW 137th Avenue) east to I-95, named in 1974 for the Dolphins. I-395 continues from there to Biscayne Boulevard and the MacArthur Causeway. |
| Airport Expressway (SR 112) and I-195 | The Airport Expressway runs 4.3 miles from the MIA entrance to I-95, then continues as I-195 over the Julia Tuttle Causeway to Miami Beach. |
| Don Shula Expressway (SR 874) and US 1 | SR 874 crosses Kendall from northeast to southwest, while US 1 (Biscayne Boulevard, then South Dixie Highway) runs the full length of the county and is the only road to the Florida Keys. |
| Causeways to Miami Beach and Key Biscayne | Julia Tuttle, MacArthur, Venetian and 79th Street causeways link Miami Beach to the mainland, and the Rickenbacker Causeway serves Virginia Key and Key Biscayne. |
Speed and care
Speed, Accessibility and Hurricane-Season Basics
A site that loads in a few seconds on a phone in a parking garage is a lead generator. A site that takes a minute is not. We keep images compressed, fonts light and scripts few, and we avoid heavy sliders and auto-playing video that suit a design review more than a customer. Accessibility basics such as readable contrast, labeled form fields and sensible headings help every visitor and are part of the build, not an add-on.
Hurricane season is the other planning item. Official dates run from June 1 to November 30, and the highest risk is mid-August through September. A site should have a way to post a short notice at the top of every page when hours or services change, and hosting that stays up when your own office does not. With Organic Growth Gold or Platinum, a managed website is included, so updates like these go through us rather than waiting for someone in your office to find a login.
- 2,688,237Residents across the county
- 1,415 per square mileAverage density
- 1,075,278Housing units
- 20.1 percentResidents under 18
- 16.6 percentResidents 65 and older
Plans
How Website Work Fits Into Organic Growth
A custom, fully managed website is included with Organic Growth Gold and Platinum. Silver is for businesses that already have a site and want search, Maps and content work on it. A standalone website is quoted after a short call. No setup fee and no contract.
Questions
Website Questions From Miami Dade Owners
What will Miami-Dade County web design cost me?
A custom, fully managed website is included with Organic Growth Gold at $2,495 a month and Platinum at $3,495 a month. A standalone website is quoted after a short call. Silver is $1,495 a month for search work on a site you already have. No setup fee and no contract.
Is a separate page needed for each of the 34 cities?
Only for places where you really take jobs. A shop in Doral may want Doral, Miami Lakes and Hialeah pages; a Homestead roofer may want Homestead, Florida City and Redland. Pages for places you do not serve add little and dilute the ones that matter.
Should my website be in Spanish too?
If a meaningful share of your customers read Spanish, yes. Start with the pages that bring the most traffic and give each Spanish page its own address, linked to the English one. Translating every page on day one is not necessary.
Will a redesign cost me the search results I already have?
Usually not, when it is done carefully. We list existing pages and addresses before changing anything, keep the ones that bring traffic, redirect any that must move and check Google Search Console afterward. A careful migration protects what you already have while we improve the weak parts.
How should the site and my Business Profile fit together?
The profile gets people to click or call from Maps, and the website carries the longer explanation, area pages and forms. Keep the name, address and phone number identical on both, and link the profile to the most relevant page, not always the homepage.
Who maintains the site after launch?
On Gold and Platinum, we do, as part of the managed website. That includes updates, speed checks and new pages as your services or areas change. On Silver, your existing site stays with whoever manages it, and we coordinate the changes search work needs.
How do I keep the site working during hurricane season?
Plan a banner for hours and service changes, keep contact details current on every page and make sure hosting is not tied to a single location. We include these checks for managed sites and can set up the notice before June 1.
Explore more
Services That Plug Into the Site
Start Here
- Search Engine OptimizationName-by-name search engine optimization for a county of 34 cities, plus how to judge any SEO company or consultant.
- Digital MarketingA 90 day order of work for a high-season county, written for three kinds of business and a map of 34 cities.
- Online MarketingThe presence audit for a county where a stranger's phone search decides the visit: what to check, in what order, by kind of business.
- HomeAn online marketing company for the whole county: search first, then paid ads, Maps, AI search and the website.
Get Found in Search
Paid Advertising
- Google Ads ManagementPaid search drawn around corridors, causeways and peak weeks instead of a county-wide circle, with calls tracked from the first click.
- PPC ManagementWhen paid clicks should lead, share or trail organic work in the trades with the most neighbors, and which ad channels deserve a test.
- Meta Ads (Facebook and Instagram)Facebook and Instagram advertising for a county of renters, families, retirees and visitors, with honest notes on what it cannot do.
Website and Content
- Lead GenerationWhere a call, form or message really starts in a county of residents, visitors and international trade, and how to own that channel.
- Website Design (you are here)Websites for a business that serves several cities, two languages and customers who reach it by phone, with a page for every area and service.
- Content MarketingA publishing calendar for a county where visitors, storms and winter events change what customers search for, month by month.
Around the County
- Marketing by AreaFourteen areas of a very large county, how they group, what customers call them and the order in which a business can realistically cover them.
- Local Business LandscapeFifteen trades counted from Census records: which are crowded, which are small shops, which grew since 2017 and what new home permits add.
Get in Touch
Ask for a Website That Covers the Whole County
We will look at your current site, the cities you actually serve and the languages your customers read, then tell you what to rebuild first. Call 610-825-4363 or email hello@getphound.com.