Hurricane season
Hurricane season officially runs June 1 to November 30, with the highest risk from mid-August through the end of September.
A calendar for a county with a loud winter and a stormy summer 
5.0 Rating on Google
Miami-Dade County Content Marketing That Follows the Visitor Season, the Rain and the Names People Use
GetPhound is an online marketing company for businesses in Miami-Dade County, and content marketing is the part of SEO that publishes what customers want to read at the moment they want it. Here that means planning around a December to April peak, a wet season that starts in May and the way different parts of the county name themselves.
5.0 Rating on GoogleWhy a calendar
Content Works Best When It Arrives a Few Weeks Before the Question
A page about storm preparation published in the middle of a storm is too late to rank. A page about winter event parking published in January has missed most of the weeks that mattered. Content marketing in Miami-Dade County pays off when each piece goes live a few weeks ahead of the moment people begin asking, which in this county is set by a stronger seasonal rhythm than in most places.
The rhythm has two big parts. Winter brings visitors, cruise ships, events and second-home owners, with the cruise season peaking from December to April and Art Basel Miami Beach opening in early December. Summer and early fall bring rain and hurricane season, with the highest storm risk from mid-August through September. A third rhythm, trade across the airport and the port, runs all year and does not follow weather at all.
The event calendar
Events and Visitor Patterns Your Content Can Meet Early
These are the recurring moments in the county that send waves of people to specific areas. Each one suggests a page, a post or an email worth publishing before the date.
| Event or pattern | When it happens | A content angle it creates |
|---|---|---|
| Art Basel Miami Beach and Miami Art Week | Early December | Started in 2002 at the Miami Beach Convention Center and spawned about two dozen satellite fairs, with Wynwood as a major art hub. |
| Calle Ocho Festival | March | A one day street festival on SW 8th Street in Little Havana since 1978 that closes Carnaval Miami, with over one million visitors reported. |
| Miami Open tennis | Late March into early April | A 12 day tournament at Hard Rock Stadium in Miami Gardens since 2019, with more than 386,000 attendees in 2023. |
| Miami Grand Prix | First Sunday of May | Formula 1 race at the Miami International Autodrome built around Hard Rock Stadium, first held May 8, 2022. |
| Cruise season | December to April peak | PortMiami had 8,564,225 cruise passengers in fiscal 2025 and handled up to 10 ships in a day, with the port expecting 9 or 10 ships on over ten days in the 2026 to 2027 season. |
| Everglades dry season visitors | December to March | Everglades National Park draws about one million visitors a year, with its busiest months in the dry winter, and the Homestead and Florida City area serves as gateway. |
| Redland International Orchid Festival | May | Held at the 37 acre Redland Fruit and Spice Park, a county park that sells tropical fruit samples. |
What to publish
Four Kinds of Content That Hold Up in This County
Evergreen service pages explain what you do, for whom and where, and they stay useful all year. They are the base of a content plan and should be reviewed twice a year. Seasonal guides follow the calendar above: preparing a home or business before storm season, planning a service call around a major event, what changes in the dry season. Area and name pages deal with the many ways people refer to places, covered below. Answer pages respond to specific questions customers ask, such as how long a job takes or what to do first after a flood.
A mix of the four keeps the site from reading like a news feed. Evergreen pages earn steady searches, seasonal guides catch spikes, name pages help you appear when someone searches by neighborhood and answer pages feed the growing number of people who ask questions in AI assistants. See the page on AI search optimization for how answers get used.
Through the year
Nine Facts From the County Calendar That Drive Content
Each card below is a recorded fact about the county year. Read it as a prompt for what to write, and compare it to your own busy and slow weeks.
Wet and dry seasons
The wet season runs May to October, with daily thunderstorms, and the dry season November to April. At the airport, June (10.51 inches), September (10.22) and August (9.58) are the wettest months, versus 1.83 inches in January.
The memory of Hurricane Andrew
Hurricane Andrew struck on August 24, 1992 as a Category 5 storm with gusts to 177 mph, causing about 25 billion dollars of damage in the county, with 90 percent of mobile homes in the county destroyed.
King tides and sea level
King tides cause flooding in Miami Beach and other low areas, and county tide gauge records show average sea level up more than four inches since 1994. The county released its Sea Level Rise Strategy in February 2021.
Cruise season
Cruise season peaks roughly December to April, and PortMiami set a one day record of 10 ships on February 8, 2025.
Everglades visitor season
Everglades National Park is busiest December through March, when temperatures are lowest and mosquitoes are least active, and most rain falls June through October.
Winter events
Winter is peak visitor and event season: Art Basel Miami Beach in early December, Calle Ocho in March, the Miami Open in late March, and the Miami Grand Prix on the first Sunday of May.
Miami Beach visitors
Miami Beach draws about 13.3 million visitors a year and resort taxes make up over 10 percent of its operating budget, so tourism swings affect nearby service demand.
Trade runs all year
MIA cargo volume rose 13 percent in the first half of 2025, its fifth straight record year for freight, so trade flows run year round rather than seasonally.
Names
Write the Name People Use, Not Only the Official One
Names are a content problem in Miami-Dade County because the official name and the popular one often differ. The county was Dade County until voters renamed it Miami-Dade County on November 13, 1997, and many residents still say Dade. Cutler Bay voters chose that name over Cutler Ridge in 2005, yet people still search for Cutler Ridge. Kendall once meant the area along US 1 and now mostly means West Kendall, while Westchester, Redland and Kendall are unincorporated, so they have no city hall to supply a standard spelling.
Little Havana has its own naming layer: SW 8th Street is Calle Ocho, the same road as the Tamiami Trail that crosses the Everglades. Nicknames such as the 305 and the Magic City turn up in searches and captions. A content plan should list the names a business's customers use, then give the most important ones a page, a heading or a sentence that matches. This is also how a Miami Dade business reaches people who type "Miami" for a place that is actually in Kendall, Doral or Homestead.
A year of publishing
A Twelve Month Rhythm You Can Adapt
Late winter and early spring
Publish area and name pages while demand is high, and refresh evergreen pages with details gathered during the busy season. Event pages go up before March when Calle Ocho and the Miami Open arrive.
May and early summer
Release storm preparation and rain readiness pieces before hurricane season starts on June 1. The wet season is under way and wet-weather service content gets the most attention.
Mid summer
Write answer pages, case-style explainers from real jobs without invented numbers and comparisons of options. Traffic is steady and readers have time.
August and September
Keep a short list of emergency pages ready: hours, what you can do before and after a storm and how to reach you. Publish updates, not long essays.
October and November
Review what performed, retire what is out of date and plan the winter pieces: visitor-facing pages, second-home owner guides and holiday hours.
Early December
Art Basel Miami Beach and Miami Art Week fill Miami Beach, Wynwood and nearby areas. Pages that explain how to reach your business during the event week are practical and timely.
- 40.6Median age
- 20.1 percentResidents under 18
- 16.6 percentResidents 65 and older
- 32.5 percentAdults with a bachelor's degree
- 66.5 percentSpanish spoken at home
Who reads it
Write for the Readers the Survey Shows, in the Language They Choose
The Census ACS 2018 to 2022 shows a county with a median age of 40.6, 16.6 percent of residents 65 or older and 20.1 percent under 18, with 32.5 percent of adults holding a bachelor's degree. A trade page aimed at older homeowners can be plain and detailed, with large type and clear steps. A page aimed at younger renters or a family can be shorter, with prices and timing up front. 66.5 percent of residents speak Spanish at home, so for many topics a Spanish original is better than a translation of an English article.
Content that serves both groups usually does three things: it answers the first question in the opening paragraph, it names a place and a season, and it says what to do next. Our writers follow that pattern for every page in the content plan.
Plans
What Each Organic Growth Plan Brings in Posts, Pages and Guides
Strategic Content Assets are part of every Organic Growth plan, so the calendar above becomes real pages and posts without a separate content invoice. No setup fee and no contract.
Questions
Content Questions From Miami Dade Businesses
What is the monthly price of Miami-Dade County content marketing?
Strategic Content Assets are included in every Organic Growth plan: 4 a month on Silver at $1,495, 8 on Gold at $2,495 and 12 on Platinum at $3,495. There is no setup fee and no contract. You do not pay per article on top of the plan.
How far ahead should seasonal content be published?
Four to eight weeks before the moment people start asking. A storm guide should be live by late May, an event page a month before the date and a winter visitor page by early November. Google needs time to crawl and rank new pages.
Do I need blog posts, or are service pages enough?
Service and area pages are the base, and for many businesses they come first. Posts and guides add value when they answer a real question or follow a seasonal moment. We aim for a balance, not a blog for its own sake.
Can content be written in Spanish?
Yes, and it should be where your customers read Spanish. We prefer a Spanish original written for the topic to a literal translation, because tone, examples and search terms differ. Each Spanish page gets its own address and links to its English match.
Will you use photos and quotes from my business?
We encourage it. Real photographs of your work, real customer comments shared with permission and your own explanation of how you work make a page more credible than stock images. We never invent customer stories, numbers or results, so what goes on a page has to come from your business.
How does content help me appear in AI answers?
Clear pages that state facts, name areas and answer common questions are easier for assistants to read and reuse. We cannot promise a mention, and nobody can, but plain and specific content is what gives your business a fair chance of being included when someone asks.
My busy season is summer, not winter: does this calendar still fit?
Then the calendar flips. A landscaper, a roof cleaner or a trade that peaks in the wet season would plan the big pieces for spring, and use winter for evergreen pages, area expansion and preparing next season. We build the calendar around your busy and slow weeks.
Explore more
Related Channels for a Miami Dade Business
Start Here
- Search Engine OptimizationName-by-name search engine optimization for a county of 34 cities, plus how to judge any SEO company or consultant.
- Digital MarketingA 90 day order of work for a high-season county, written for three kinds of business and a map of 34 cities.
- Online MarketingThe presence audit for a county where a stranger's phone search decides the visit: what to check, in what order, by kind of business.
- HomeAn online marketing company for the whole county: search first, then paid ads, Maps, AI search and the website.
Get Found in Search
Paid Advertising
- Google Ads ManagementPaid search drawn around corridors, causeways and peak weeks instead of a county-wide circle, with calls tracked from the first click.
- PPC ManagementWhen paid clicks should lead, share or trail organic work in the trades with the most neighbors, and which ad channels deserve a test.
- Meta Ads (Facebook and Instagram)Facebook and Instagram advertising for a county of renters, families, retirees and visitors, with honest notes on what it cannot do.
Website and Content
- Lead GenerationWhere a call, form or message really starts in a county of residents, visitors and international trade, and how to own that channel.
- Website DesignWebsites for a business that serves several cities, two languages and customers who reach it by phone, with a page for every area and service.
- Content Marketing (you are here)A publishing calendar for a county where visitors, storms and winter events change what customers search for, month by month.
Around the County
- Marketing by AreaFourteen areas of a very large county, how they group, what customers call them and the order in which a business can realistically cover them.
- Local Business LandscapeFifteen trades counted from Census records: which are crowded, which are small shops, which grew since 2017 and what new home permits add.
Get in Touch
Plan a Year of Content With Us
We will sketch a first-year calendar around your trade, your areas and the weeks when Miami Dade demand moves. Call 610-825-4363 or email hello@getphound.com.