The Business Profile on Google Maps
Category, hours, service area, photos, a working phone button and directions that land at the right entrance, not the back of a building on the causeway.
Presence audit 
5.0 Rating on Google
Miami-Dade County Online Marketing: Audit What a Visitor Finds in Ten Seconds
Online marketing in Miami-Dade County begins with a simple test: type your business name into a phone, standing where a cruise passenger, a hotel guest or a new resident would stand, and see what comes back. This page explains the audit we run first, one surface at a time, and how the answer changes for a law office, a contractor and a restaurant. GetPhound is an online marketing company, and the audit feeds the search engine optimization work that follows.
5.0 Rating on GoogleWho is searching
How the County Differs From a Typical Florida County
Language and housing set Miami-Dade County apart from most others in the state, and both shape what a good online presence looks like. The survey numbers below come from the 2018 to 2022 American Community Survey.
| Measure | Miami-Dade County | Typical Florida county | Typical U.S. county |
|---|---|---|---|
| Households speaking Spanish at home | 66.5 percent | 6.9 percent | 2.9 percent |
| Foreign-born residents | 54 percent | 7.9 percent | 2.7 percent |
| Renter households | 48.1 percent | 24.8 percent | 26.1 percent |
| Residents who work from home | 10.4 percent | 9.1 percent | 7 percent |
| Commutes of half an hour or longer | 23.8 percent | 18.3 percent | 14.3 percent |
| Median household income | $64,215 | $62,164 | $60,522 |
Source: American Community Survey 5-year estimates for 2018 to 2022. Typical is the median county.
Why an audit first
Fix the Name People Type Before You Buy Anything New
An owner who calls about Miami-Dade County online marketing often wants to buy a new thing: a site, an ad, a video. The audit asks a plainer question first, which is whether the things you already have agree with each other and say what a stranger needs to hear. In Miami-Dade County, Florida, a place of 34 cities, many unincorporated neighborhoods and a very high visitor count, disagreement is easy to create. A business can be listed under Miami, Miami Beach, Coral Gables or Kendall, with an old address in one directory and a new phone in another, and each mismatch makes the map listing a little harder to trust.
Names add confusion of their own. Miami-Dade County, the City of Miami and Miami Beach are three different governments, and people who type the shorter forms mean different places. Little Havana's main street is both SW 8th Street and Calle Ocho and is also US 41. Some residents still say Dade, and some still say Cutler Ridge. A good listing uses the name a customer would type, then adds the official one, so a person arriving by rideshare or on foot is not sent to the wrong block.
Six surfaces, in the order we check them
What the Audit Reads and What It Looks For
Each surface gets a short written finding and a fix ranked by how soon it pays back.
The website on a small screen
Load speed on a mobile connection, a tap-to-call button, the service pages that match what people type, and a clear line about which language the page speaks and which it can switch to.
Reviews and who answers them
How recent the reviews are, whether the owner replies, and whether the replies read in the language the reviewer used. A visitor reads three; a resident often reads ten.
Directory and map listings
Name, address and phone across the main directories, with the neighborhood name customers use added next to the official city.
Social pages
Whether the page is current, whether hours match, and whether a customer can message you without leaving the app.
Tracking and follow-up
Whether every call and form is counted, whether after-hours calls are answered or returned, and whether anyone sees the weekly numbers.
By kind of business
What the First Audit Pass Looks At, Depending on Who You Serve
Different customers across Miami-Dade County meet the same business in a different order, so the audit is read in a different order too.
| Business type | First surface to read | What a visitor needs | What a resident needs |
|---|---|---|---|
| Restaurant, salon or shop near the beaches or port | Business Profile and photos | Hours, directions, a way to book or call | Reviews in their language, parking and menu clarity |
| Law, dental, accounting or medical office | Reviews and service pages | Rarely a visitor; needs a fast phone answer | Proof of credentials, a page for each service, appointment path |
| Home-service contractor | Service area and call tracking | Short-stay rentals and condo managers who need help quickly | Neighborhood-level pages and an honest emergency line |
| Business that sells to the airport, port or freight trade | Website and company pages | A buyer who researches from another country and city | Clear service lists, certifications and a contact path in two languages |
| Real estate or insurance agent | Profile, reviews and neighborhood pages | Second-home and relocation searchers | A page for the places they know by name, not only the city |
Who works here
The Sectors Behind the Searches
Each large sector has buyers who look for businesses in different ways. Health care and retail searches lean on reviews; construction searches lean on calls; transportation and hospitality lean on the map.
| Employment sector | Workers (count) | Portion of all workers |
|---|---|---|
| Health care and social assistance | 178,990 | 13.3 percent |
| Retail trade | 145,570 | 10.8 percent |
| Construction | 117,069 | 8.7 percent |
| Transportation and warehousing | 109,875 | 8.2 percent |
| Accommodation and food services | 109,137 | 8.1 percent |
| Professional, scientific and technical services | 104,567 | 7.8 percent |
Source: American Community Survey 5-year estimates for 2018 to 2022, covering employed residents aged 16 and older.
Words that mean the same thing
What the Three Marketing Labels Cover, and Who Owns Each Surface
The three phrases are used interchangeably by most owners, and in practice they cover one set of tasks. Internet marketing is the older phrase and usually points at the website and email side. Online marketing is the everyday phrase and includes listings, reviews and social pages. Digital marketing is the widest and adds paid advertising and analytics; our digital marketing page shows that sequence. For a business in Miami Dade the label matters less than whether someone is accountable for each surface, which is what the audit decides.
The audit also sets up the rest of the work. Anything it finds on the map listing leads into Google Maps and local SEO; anything it finds on answer engines leads into AI search optimization. We hand over the written findings whether or not you continue with us.
Plans and terms
Where the Audit Leads: Three Organic Growth Tiers
Findings from the audit land inside one of three monthly plans for Miami-Dade County businesses. All three run month to month, with no setup fee or contract, and paid advertising is priced on its own from $895.
Owner questions
Common Questions Before an Audit
What does an online marketing plan for a Miami-Dade County business cost each month?
Three Organic Growth tiers sit behind the audit: Silver at $1,495 a month without a website, Gold at $2,495 with a managed website and Platinum at $3,495. Beside them, RankGuarantee™ is $495 a month for 25 landing pages and paid ads management begins at $895, with the ad budget billed by the platforms. No setup fee, no contract, so an audit can lead to one small piece or a full plan.
How should I list a business that serves Miami, Miami Beach and Coral Gables?
Use one primary address and a service area that names the places you truly cover. Add the neighborhood names customers type next to the official city, but do not create extra listings for cities where you have no location. Duplicate listings cause more trouble than they solve, and Miami, Miami Beach and the county itself are three separate governments with three separate sets of names.
In which language should I answer reviews?
Answer in the language the reviewer used when you can do so well, and keep the owner's tone consistent either way. In parts of the county where Spanish is the language of the home, a prompt reply in Spanish builds more trust than a polished one in English. Where you cannot write it well, a short, correct reply beats a long, awkward one.
Can one audit cover a business with locations in several cities?
Yes, though each location needs its own listing, phone number and reviews read separately. The audit also checks that the website has a page for each location with its own address and directions, so a customer in Homestead does not land on a page that sounds like Aventura.
Do I still need a website if my Maps listing ranks well?
Yes. A strong listing brings visitors, but the website is where residents compare services, read about credentials and decide to call. The listing also depends on the site for signals Google reads. A one-page site is a fair start if the budget is tight.
What do I receive after the audit?
A short written report with every finding ranked by how soon it pays back, a corrected list of names and addresses to use everywhere, and a first-quarter plan. You can use it yourself or with another provider. We do not hold it back if you decide not to continue.
Do I need to be listed everywhere, or only on the main directories?
Start with the Google Business Profile, the major map and navigation apps, the main general directories and the two or three directories your own trade actually uses. Beyond that, extra listings add upkeep without adding customers, and every extra copy is one more place for a wrong address to hide. The audit report says which listings to keep, which to claim and which to ignore.
How does the plan change for the winter high season?
For Miami-Dade County businesses, listings, photos and hours should be corrected by early November, before cruise and art-week traffic builds. Review requests ramp earlier so fresh reviews are visible in December. After April the plan eases back toward the resident customer and toward the storm window that begins in June.
Explore more
Other Pieces of the Online Presence
Start Here
- Search Engine OptimizationName-by-name search engine optimization for a county of 34 cities, plus how to judge any SEO company or consultant.
- Digital MarketingA 90 day order of work for a high-season county, written for three kinds of business and a map of 34 cities.
- Online Marketing (you are here)The presence audit for a county where a stranger's phone search decides the visit: what to check, in what order, by kind of business.
- HomeAn online marketing company for the whole county: search first, then paid ads, Maps, AI search and the website.
Get Found in Search
Paid Advertising
- Google Ads ManagementPaid search drawn around corridors, causeways and peak weeks instead of a county-wide circle, with calls tracked from the first click.
- PPC ManagementWhen paid clicks should lead, share or trail organic work in the trades with the most neighbors, and which ad channels deserve a test.
- Meta Ads (Facebook and Instagram)Facebook and Instagram advertising for a county of renters, families, retirees and visitors, with honest notes on what it cannot do.
Website and Content
- Lead GenerationWhere a call, form or message really starts in a county of residents, visitors and international trade, and how to own that channel.
- Website DesignWebsites for a business that serves several cities, two languages and customers who reach it by phone, with a page for every area and service.
- Content MarketingA publishing calendar for a county where visitors, storms and winter events change what customers search for, month by month.
Around the County
- Marketing by AreaFourteen areas of a very large county, how they group, what customers call them and the order in which a business can realistically cover them.
- Local Business LandscapeFifteen trades counted from Census records: which are crowded, which are small shops, which grew since 2017 and what new home permits add.
Get in Touch
Ask for a Presence Audit
Send us your business name and the parts of Miami-Dade County you serve, and we will read your listings, website and reviews the way a visitor would and tell you what to fix first. Call 610-825-4363 or email hello@getphound.com.